Expertise

Business · Industry · Government · Academia · Social Science · Technology

My expertise lies at the intersection of business management, applied research, data analytics, emerging technologies and social science. I bring together academic knowledge, field-level research experience and quantitative analytical capability to understand complex organisational, industry and societal challenges.

My work spans management, marketing, MSMEs, consumer behaviour, human resources, digital transformation, Industry 5.0, healthcare, education and research analytics, with an emphasis on converting knowledge and data into meaningful insights.

BusinessIndustryGovernmentAcademiaSocial ScienceTechnology
Core

Core areas of expertise

Business & Management

01
  • Strategic Management
  • Marketing Management
  • Consumer Behaviour
  • Entrepreneurship
  • Business Development
  • Organisational Behaviour
  • Human Resource Management
  • Managerial Decision-Making

Research & Analytics

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  • Research Methodology
  • Research Design
  • Questionnaire Development
  • Sampling Design
  • Primary Data Collection
  • Data Cleaning & Validation
  • Statistical Analysis
  • Quantitative Research
  • Multivariate Analysis
  • Research Reporting

Data Analytics & Statistical Modelling

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CapabilityTools / Techniques
Data AnalysisSPSS, Excel
Structural ModellingAMOS / SEM
Econometric AnalysisEViews
Statistical TestingUnivariate, bivariate and multivariate analysis
Factor AnalysisEFA / CFA
Predictive AnalysisRegression / Statistical modelling
Research AnalyticsQuantitative interpretation
Data PresentationExcel / Research visualisation
Publications

Publication profile

Download and view the complete publication list, including journal articles, book chapters, edited books, authored books and conference papers.

Academia.edu profile

Publication types

  • Journal Publication
  • Book Chapter
  • Books Edited
  • Books Written
  • Articles presented in Conferences