Research

Understanding business, industry and society

My research focuses on contemporary business, industry and social challenges through systematic empirical investigation, quantitative analysis and evidence-based interpretation. The work spans business management, MSMEs, retail, consumer behaviour, digital transformation, Industry 5.0, healthcare, human resources, education and emerging technologies.

My research approach combines research design, primary data collection, statistical analysis and multidisciplinary perspectives to generate insights that are relevant to academia, industry and society.

Portfolio

Research at a glance

47+

Research Publications

25+

Conference Papers Presented

3+

Book Chapters

2

Books Authored

4

Books Edited

2+

IPR / Patent Applications & Grants

15+

Research Training / FDP / Workshops

10+

Resource Person Engagements

7+

Research / Academic Programmes Conducted

Young Scientist Award

International Recognition

Focus

Research domains

DomainResearch Focus
Business & ManagementBusiness strategy, organisational behaviour, marketing, entrepreneurship and managerial decision-making
MSME & EntrepreneurshipEnterprise development, MSME ecosystem, entrepreneurship, innovation and growth
Retail & Consumer ResearchRetail transformation, customer behaviour, customer retention and omnichannel experience
Digital TransformationDigital technologies, AI, analytics, digital platforms and technology-enabled business models
Industry & ManufacturingIndustry 5.0, innovation, technology adoption and manufacturing transformation
Healthcare ManagementHealthcare systems, supply-chain resilience and technology-enabled healthcare
Human ResourcesRecruitment, AI-enabled HR practices, employee behaviour and workplace research
Education & Higher EducationDigital learning, e-content, higher education and educational technology
Finance & BankingDigital banking, customer behaviour and financial services
Social Science ResearchGender, society, employment, community and stakeholder-oriented research
Skills

Methods, tools and practice

Research

Research Methodology
Research Design
Data Analysis
Academic Writing

Software

SPSS
AMOS
EViews
MS Office

Teaching

Classroom Instruction
Digital Learning
Curriculum Design
Doctoral Mentoring

Leadership

Academic Administration
Team Leadership
Public Speaking
Artificial Intelligence

Recent Publication

A selected set of work from 2021 to 2026 (till now). To know more about the research and publications, please explore the full list.

View publications
Collaboration

Academic & research collaboration

I welcome research collaboration with universities, research institutions, faculty members, doctoral researchers and interdisciplinary teams in areas related to business, management, social science, MSMEs, retail, consumer behaviour, digital transformation, Industry 5.0, healthcare and emerging technologies.

Joint research
Interdisciplinary research
Journal publications
Edited books and book chapters
Conference research
Research methodology training
Statistical analysis workshops
Faculty development programmes
Doctoral research collaboration
Research project development
Patents

Registered innovations

2023 · Patent

Intelligent System for Trade Data Analytics

Patent Publication No. XXXXXX

An analytics architecture for processing multi-source trade data and generating export-competitiveness indicators.

2024 · Patent

IoT-Assisted Academic Resource Monitoring Framework

Patent Publication No. XXXXXX

A connected framework for monitoring and optimising institutional academic resources in real time.

Projects

Research and academic initiatives

Research Project

Export Competitiveness Research Programme

Multi-year empirical study on Indian export determinants feeding several indexed publications.

Innovation Project

AI in Management Education Initiative

Curriculum modules and faculty training integrating AI tools into postgraduate management teaching.

Digital Education

Outcome Based Education

Blended-learning infrastructure and assessment redesign across departmental programmes.

Conference Organisation

International Research Conference Series

Convened multi-institution conferences bringing together academia and industry practitioners.

Workshops

Research Methodology Workshop Series

Hands-on SPSS, AMOS and EViews training delivered to research scholars across institutions.

Academic Initiative

Student Development & Outreach

Programme Officer-led community engagement and student leadership development activities.